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Our guide helps you and your holiday lets get prepared for the new season, with hints and tips and the best ways to ensure you're prepared for next year

Whilst the end of the calendar year normally signals a quieter time for property owners, managers and agencies, now more than ever it is important that you are keeping on top of and actively marketing your business online.

Pricing

Make sure your calendars show pricing for at least the next 12 months so guests can plan in advance - plus all our other tips in the below articles.

Calendar & Pricing Guide Managing your pricing

Broadcast

Email all of your subscribers to let them know that your 2021/2022 dates have been released via the Broadcast Tool.

Using the Broadcast Tool How to build your mailing list

Prepare

If necessary, book out time on your calendars, to plan for general maintenance/refurbishments/decorating etc.

How to block out unavailable dates

Photography

If it has been a while since you’ve had professional images taken, now is the time to enquire and make arrangements for a photographer to come next year.

Adding images to your website Hints & Tips

Sleeps 6

If you can accommodate 6 guests, target the newly opened up ‘Sleeps 6’ market, with tailored content using our holiday idea page creator.

How to create a Holiday Idea Inspiration for other landing pages

Terms

Be open, clear and honest in your booking terms & conditions, and make them visible as a content page on your property page.

Display my T's & C's on my property page What to consider

Communication

Building trust with your customers has never been so important, so encourage communications and build rapport with your guests to handle expectations and prevent cancellations.

Add a dedicated COVID-19 page Add blog articles to give your business a voice

Social Media

Regularly promote your properties on the likes of Facebook, Instagram and Twitter. Prove that you are still operating, and convince followers to book with engaging images and updates.

Promote your business on all channels

Cancellations

As soon as dates reopen up, use everything in your arsenal to get them rebooked! Email subscribers via the Broadcast Tool, post on social accounts or if necessary, create a special offer with a reduced price.

Creating Special Offers

Late Availability

Make use of your auto generated ‘/late-availability’ page, to help fill any last minute dates. If it's not prominent enough, ask and we can create a homepage button so it is more visible. 

Late Availability page example

Things To Do

Staying on top of your local recommendations is very important. We advise that you check through any links you may have to confirm that those businesses are still operating, as well as adding any newly opened establishments.

Manging your Things To Do page

If you haven’t already, you should act now to make preparations for the new 2021 season. It will no doubt be unpredictable and full of challenges, but one thing is for certain, that there will continue to be a large demand for holiday accommodation.

Get in touch if you require any assistance at all or want to talk through making the most out of your website.