Whether you have a good understanding of how websites work, or you find today’s technology daunting; in a digital marketplace, the success of your online presence hinges on whether you can be found on the web.
Getting to a website
If someone wants to reach a website they can either:
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Type the URL into a browser, for instance www.shortbreaks.com
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Click a link from within an email, message or another website
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Or search using a search engine such as Google
Unless someone has been on your site previously and remembers the exact web address to access your site, it is more than likely they will use a search engine to find you.
Now if you consider that there are 12 million different listings just for a search of “holiday accommodation in Somerset”, you can start to grasp the importance of making your site as easy as possible to find; and this is where SEO will help to get your business seen.
Search Engine Optimisation
SEO or Search Engine Optimisation, is one of many acronyms used when discussing websites. It covers the broad subject of how a site can be found on the internet, including the various tactics that can be applied to improve its visibility and increase the chances of appearing in a search.
As there isn’t necessarily an individual who governs the web, or just one search engine that users go to find what they are looking for, SEO isn’t as simple as it may first sound. A lot of factors can contribute to whether your website is deemed relevant, with even the smallest of details pushing you up or down the rankings for a specific search.
How does it work?
Search engines use complex algorithms to calculate the results for a search. They weigh up whether content matches or answers a query, along with if that site is active or busy, as well as making sure it adopts modern technology - such as being suitable for mobile devices.
Whilst there isn’t a golden rulebook that says do this and you will succeed, hints and suggestions are given by the likes of Google, Bing & Yahoo. They will favour one website over another if it uses a particular technique or complies to a particular standard they have put in place.
Trying to keep up with these recommendations can be difficult, especially when there are so many voices to adhere to and keeping up with an industry built on technology, that is continuously changing and evolving.
Let SCRUMPY help
The SCRUMPY platform is an all in one solution for property management, designed to make the running of your holiday let simple, no matter the size of your business. We exclusively supply websites to those who provide short term accommodation. A combination of our 15 years of experience in the self catering, website and software industries has truly given us a great insight into what does and doesn't work.
Tried and tested by hundreds of property owners, SCRUMPY’s users have collectively received thousands of bookings and millions of page visits - so you could say we know a thing or two about getting you seen. Our websites offer exceptional natural traffic and make the likelihood of you being found online a reality.
We have even compared visit data for our clients a year before and after joining SCRUMPY and the results are impressive! Our customers have had visit increases that range from +20% to +447%! With the average SCRUMPY customer benefiting from traffic increases of 43%, without a single user reporting negative figures.
If you would like a modern solution to get your self catering business seen online, regardless if you have one holiday cottage or are an Agency who look after lots, get in touch with SCRUMPY today.